Dr. Mohua Banerjee with over 20 years of academic experience, has a lot of experience in Digital Marketing, Consumer Behaviour, International Retailing and Supply Chain Management. Dr. Banerjee is currently the Director of the International Management Institute Kolkata (IMI Kolkata) and a Professor of Marketing there. She has taught as a Visiting Faculty at numerous national and international universities and has made significant contributions through her research and consultancy, including projects with Oxford University and Leeds Beckett University. Dr. Banerjee has been a Visiting Faculty at the University of Calcutta and St. Xavier's College, consulted in telecom, and developed Retail Management curricula for the National Skill Development Mission and NITTTR, Ministry of HRD. She holds a CMI Level 3 Award in Leadership Development and serves on expert committees for higher education with the Indian Chamber of Commerce and the Bengal Chamber of Commerce and Industry. Dr. Banerjee's accomplishments extend to publishing influential research papers, books, case studies and opinion pieces with Harvard Business School to management practitioner journals and newspapers. Dr. Mohua Banerjee completed her M.Com. and Ph.D. from the University of Calcutta.